Visual Identity for a young urologist
In a medical area where aged doctors still represent more reliance, this urologist assume his youth differentiating himself by his capacity to be updated and his motor ability for robotics surgeries (yes, playing videogame during childhood matters).
This visual identity maintains the order of this conservative medical area, but bring together a low case (name) brand, colourful image, fluid lines that sends us to technology and movement. The typeface option and the contrast - dark blue over white - were chosen to create an image of precision.
